Client

D&AD New Blood Awards — a global competition built around real brands and real creative briefs. It gives emerging creatives the chance to tackle genuine industry challenges, pushing ideas, craft and strategic thinking to a professional standard.

Brief 

I selected the Canal+ brief; invent a new way to experience entertainment. The challenge was to design a product, technology or format that pushes streaming into unexplored territory — distinctive, forward thinking and culturally relevant to Canal+. The goal was to imagine the next evolution of entertainment for 18–35 year olds, and give them an alternative to doomscrolling through a sea of sameness.